A good brand experience is when a brand does what we expect of it. A great brand experience is like a friend whom we love and tell someone else about.

Mum creates great experiences for brands originating from brandelicious concepts.
‘Brand-delicious’ because they emotionally engage consumers on all senses. Every sense you can engage doubles the number of consumer brain cells that register your brand experience. This is why a great lover will send you roses instead of emoticons…

Using branding, design and interior mum builds loving relationships between brands and their consumers. With her site she invites you to take inspiration from concepts created for her clients, as well as her personal ‘picks’ which are drawn from all over the world.

Always looking to create great experiences, mum invites you to her table.

Meet mum
Mum has everything you need and nothing you don’t. It’s just refreshing.
We didn’t know what to expect when we asked mum to design our identity. In the end she didn’t just deliver an outstanding design, she designed our way of thinking.
Her designs can be of an outspoken humor like herself…, yet filled with sophistication and very easy to adopt.
Mum has shown us it actually does pay off to go for more than ‘just a pretty picture’.
The moodboard session on identity & interior was an eye opener. We weren’t at all who we thought we wanted to be.
She quoted Marylin Monroe when explaining our need to expand towards a female audience: ‘If you can make a woman laugh, you can make her do anything’. And she was right.
Having the pleasure of working with her for over 3 years, I still have no idea what it is she does or how she does it. But truth is, she always gets things done!
made with in Amsterdam